Video marketing is a visual campaign of using online videos and clips to promote your website, your business, or it's services or products.
What Makes It Work
One of the attractions of video is increased engagement on your digital and social channels. It’s also a great way to visually educate your customers about what you are offering.
Consumers like it because it's easy to understand, is entertaining and keeps their attention. As marketer, we like it because it can give you a higher potential return on investment (ROI) through more channels of engagement. With the advent of YouTube, video is now extremely accessible to anyone with internet access.